Making Your Business Better!

Consulting for Leisure, Attractions and Theme Parks


Optimizing existing infrastructure and resources, improving procedures and small or large investments offer opportunities to achieve the best for your business and your customers. Having a new perspective and making proper amendments already makes happy customers turn into loyal and proactive brand ambassadors.
With new projects or site openings, the early consideration of operational experience and aspects ensures a smooth running daily business and avoids errors and the need for costly rework.

What does this mean for your business? Improved offer + superior customer experiences + streamlined resources = increased revenue 


360° Check

Comprehensive and cross-departmental review and analysis of the attraction including a Management Report with suggestions for improvement as well as an individual Action Plan.

Seeing your own company and the guest experience through the eyes of an industry Professional provides you with new ideas for optimization as well as strategic development. Make your business become more efficient, safe and profitable.

Go “All In!” 

Focus Check

 Analysis of key areas or departments of the attraction including a Management Report with suggestions for improvement as well as an individual Action Plan.

Predefined stages of the visitor journey are evaluated and checked for improvement.
Whether ticket sale procedures, managing visitor flows, Event planning, Retail or new Marketing initiatives ...

... you set the focus! 

Project Management

Planning and Implementation of projects such as Customer Satisfaction Solutions, Queue Management Systems or Mystery Visitor Programmes.

Outsource all those time consuming projects! From tender solicitation to on-site implementation: leave special projects running in the background while you focus on your day-to-day business. 

Interim Management

On site direction and Management support
(e.g. Attraction or Cluster openings, market launch of new rides or events, crisis management, etc.)

Benefit from industry knowledge, a wide-ranging professional network, operational experience and competence. 




- Admission & Welcome Situation
- Ticket and Annual Pass Sales
  (Offer, Upsale, Loyalty Programe)
- Rides & Attractions
  (Procedures, SOP´s, Safety, Guest Interaction)
- Retail and F&B (Offer and Operational Procedures)
- Event & Entertainment
- Visitor Flow Management / Signage / Lighting / Music
- Duty and Emergency Management


Marketing & Sales

- Website and Leaflet
- Social Media and Rating Sites Feedback
- Target Group Analysis and Approach
- PR Planning
- Promotions & Cooperations
- B2B / Sponsoring



- Mystery Shopper Programs
- Customer Satisfaction Solutions
- Quality KPI Management
- Queue Management Systems
- Fast Pass Systems
- Motivation and Interaction Tools for Employees
- "Train the Trainer" and Onboarding Programs

Your Advantage

Superior Visitor Experiences
Revenue Generation
Effective Customer Approach and Interaction
Cost Savings and improved Procedures
Awareness through amazing Events
Experience and Network at the right time
A dream come true: Working in the Attractions Industry...

For over 17 years I´ve succesfully managed Merlin Entertainments Visitor Attractions and lead teams of up to 600 employees delivering amazing experiences to millions of visitors.

My key responsibilities:

o Operations:   Setup * New Openings * Daily Operation * Safety & Security
o Marketing & Sales:   Strategic Planning * B2B * Events * PR
o Product Excellence & Guest Services:   Brand Delivery * Staff Interaction * KPI Management
o Events, Shows & Entertainment:   Planning * Creativity * Delivery
o Retail:   Product Presentation * Shopping Experience * Revenue Generation
o F&B:   Offer * Service * Ambiance * Revenue Generation

Today I support businesses delivering amazing experiences to their visitors through streamlined operational procedures, in a safe environment and with highest quality standards. 

o Born in Germany in 1971, married, father of 2 
o B.A. „International Marketing“ - Madrid
o Post Graduate „Business & Management Practice” - Kingston University London
o German, Spanish, English

o Marketing, Product Management & Sales i.a.:
     o HORMESA - Madrid
     o Telekom Deutschland - Bonn
     o Ströer Group - Cologne 
     o Stepstone GmbH– Düsseldorf

o Merlin Entertainments (2003-2021)
     o SEA LIFE Berlin - New Opening and General Manager
     o SEA LIFE Königswinter - General Manager and responsible for two other sites (SEA LIFE Speyer and SEA LIFE Timmendorfer Strand)
     o LEGOLAND Deutschland – Director Operations

o Member of the Board at VDFU from 2014 to 2021 (German Attractions Industry Association)

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